In her TEDx talk, “How to bridge the gap with Gen Z,” Claire Jollain explores the challenges and opportunities of connecting with the younger generation. With Gen Z being the most diverse and digitally savvy generation yet, Jollain discusses how companies, educators, and individuals can better engage with and understand this demographic.
Jollain highlights the importance of authenticity and transparency in communication with Gen Z, as they value honesty and integrity in their interactions. She also emphasizes the need for businesses to adapt their marketing and communication strategies to resonate with this generation, who are known for their short attention spans and desire for quick, engaging content.
Through her insightful and interactive presentation, Jollain provides practical tips and techniques for building meaningful connections with Gen Z, ultimately bridging the gap between generations and fostering collaboration and understanding. This TEDx talk is a must-watch for anyone looking to innovate and connect with the future leaders of tomorrow.
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Author Video Description
Bridging the Gen Z Gap | Claire Jollain | TEDxSHMS
In her engaging TED Talk, Claire Jollain delves into “Bridging the Gen Z Gap,” exploring the unique characteristics and challenges of Generation Z. Born between 1997 and 2006, this generation is shaped by constant connectivity and social media influence. Jollain discusses the stereotypes—seeing Gen Z as “inapt” and “obsessed with money and social media”—and emphasizes the importance of understanding and adapting to their values and communication styles. She provides actionable advice on how older generations can effectively interact with Gen Z by being role models, leading with emotions, and adapting their approaches to foster mutual respect and understanding.
TEDxSHMS May 2024 hosted at Swiss Hotel Management School
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Ms. Claire Jollain holds master’s degrees in both education and marketing, with extensive managerial and entrepreneurial experience. For over 10 years, she has organized prestigious events with high-profile clients in Europe, from fashion shows and celebrity weddings to seminars and film festivals. A Gen Z expert, Ms. Jollain is also currently Academic Dean at HIM, developing academic programs that complement each school within a wide hospitality education spectrum. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
About TEDxTalks
TEDx is an international community that organizes TED-style events anywhere and everywhere — celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED’s format and rules.
Video “How to bridge the gap with Gen Z | Claire Jollain | TEDxSHMS | Claire Jollain | TEDxSHMS” was uploaded on 06/07/2024 to Youtube Channel TEDx Talks