In his inspiring TEDx talk at ATLAS University, Rahul Ladha addresses the crucial topic of standing out in today’s competitive job market. Highlighting the stark reality that résumés are often overlooked by automated systems, Rahal emphasizes the importance of building a strong personal reputation instead of relying solely on traditional job applications. He introduces the innovative concept of the “reputation wallet,” where each interaction and deed contributes to one’s credibility and trustworthiness.
Rahul outlines a simple framework—D.E.P.O.S.I.—to help individuals define their reputational goals, execute small, impactful actions, and publicize their value effectively. He stresses the significance of humility, learning from mistakes, and nurturing relationships over time, akin to the growth of a bamboo tree. By initiating opportunities to contribute and tracking personal progress, Rahul asserts that building a solid reputation is key to long-term success. As he concludes, he encourages everyone to start this journey today, underscoring that in the end, one’s reputation speaks louder than any résumé.
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Author Video Description
This talk explores rethinking professional credibility beyond traditional resumes by introducing the concept of a “reputation wallet,” where every interaction acts as a deposit or withdrawal in trust. It presents the DEPOSIT framework: Define reputation goals, Execute small wins, Prove value publicly, Own mistakes, Strengthen relationships, Initiate contributions, and Track progress. Drawing on examples like Mark Zuckerberg, the session illustrates how reputation compounds over time, often outlasting formal degrees. Audiences are encouraged to start now, earn endorsements through reliability and integrity, and consciously build a lasting, trustworthy professional identity. A dynamic leader with 16 years of experience spanning Investment Banking, Venture Capital, and Technology, Rahul Ladha currently serves as Vice President at Credit Suisse—where he excels in strategy development, transformation, and operational excellence. He has held pivotal roles such as Chief of Staff, COO, and Product Owner, demonstrating strong stakeholder management skills. A prolific learner and achiever, Rahul boasts over 20 industry certifications and has received more than 15 awards, including the prestigious Credit Suisse Star Excellence Award (three times). He’s also made his mark as a TEDx speaker, author, podcaster, and blogger. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Video “Building a Reputation That Lasts | Rahul Ladha | TEDxATLAS University” was uploaded on 10/13/2025 to Youtube Channel TEDx Talks