In Pakistan, where more than 80 percent of people are estimated to enter into arranged marriages, the concept of finding a partner through traditional matchmakers, known as Rishta aunties, has long been the norm. However, in recent years, a new trend has emerged with the rise of “halal” dating apps that aim to give young people the freedom to find a love match on their own terms.
These halal dating apps, which are deemed permissible in Islam, offer a modern twist to the traditional matchmaking process. Many of them allow users to blur their profile pictures or even send message transcripts to a chaperone family member, ensuring that interactions are conducted in a safe and modest manner.
Despite the convenience and privacy that these apps offer, there is still a stigma attached to their use in Pakistani society. While some view them as a progressive and empowering tool for young people to find love, others criticize them for going against cultural norms and traditions.
The emergence of halal dating apps reflects a larger shift in attitudes towards relationships and marriage in Pakistan, where the younger generation is increasingly seeking more autonomy in choosing their life partners. As these apps continue to gain popularity, they are reshaping the way in which individuals navigate the complexities of love and marriage in a society deeply rooted in tradition.
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Video “Halal ‘love match’ apps take on traditional matchmaking in Pakistan • FRANCE 24 English” was uploaded on 10/18/2024 to Youtube Channel FRANCE 24 English