Halsey is officially killing their ego.
The singer dropped a music video for her latest single, “Ego,” on Friday (Sept. 6). In the clip, Halsey plays two characters representing two versions of themselves. On one end of the dinner table, the star is seen with long, red hair with full glam makeup and a black mini dress. On the opposite end, Halsey rocks short hair of the same color, wearing no makeup and a tuxedo.
“I think that I should try to kill my ego/ ‘Cause if I don’t, my ego might kill me/ I’m all grown up but somehow lately/ I’m acting like a f—ing baby/ I’m really not as happy as I seem,” Halsey sings in the rock-tinged chorus, as her two egos fight each other around a dimly lit home, using any weapons necessary to get the job done.
“Ego” is the fourth single from Halsey’s upcoming album, The Great Impersonator, set to drop on Oct. 25. The star has described the project as deeply personal, saying, “I made this record in the space between life and death, and it feels like I’ve waited an eternity for you to have it.”
This week, the three-time Grammy nominee also shared the album’s main cover art, which features a black-and-white close-up of them with rosy cheeks and a star-shaped sticker with the title on her forehead. “Step right up, ladies and gentlemen,” the sticker’s fine print reads. “Behold the marvel of a century. Witness the uncanny ability of a woman who can become anyone, anything your heart desires.”
The Great Impersonator will mark Halsey’s first album since 2021’s If I Can’t Have Love, I Want Power, which reached No. 2 on the Billboard 200. The project also features previously released singles “The End,” “Lucky” and “Lonely Is the Muse.”
Watch the “Ego” music video below.
The post “Halsey Fights Their Own ‘Ego’ in 90s Inspired Music Video” by Rania Aniftos was published on 09/06/2024 by www.billboard.com