Meet Slate: The $25K Bezos-Backed Truck Disrupting the EV Market
In a landscape dominated by luxury EVs and growing concerns around sustainability, a refreshing newcomer is set to shake up the electric vehicle market: Slate. Backed by none other than Jeff Bezos, this innovative truck aims to deliver a “radically affordable, highly desirable” option for everyday consumers.
At the heart of Slate’s philosophy is Head of Design Tisha Johnson’s inspiring mantra: “We built it, you make it.” The Slate truck is designed as a functional “blank slate” ready for customization, encouraging owners to personalize their vehicles in ways that suit their unique lifestyles. Drenched in an elegant slate gray, the truck reflects a minimalist yet sophisticated aesthetic that resonates with the modern buyer.
The emphasis on affordability is palpable. Slate isn’t just another entry into the EV sector; it’s a serious contender that challenges even the prices of used vehicles. By tapping into the significantly lower maintenance costs associated with electric vehicles compared to traditional internal combustion engines, Slate aims to provide reliable ownership from the very first day. This shift could revolutionize what it means to drive a new car without the hefty price tag.
One of the standout features of the Slate design is its modularity. Beyond the initial truck body, customers can choose from three distinct configurations: the utilitarian Squareback, a sporty Fastback catering to adrenaline seekers, and the adventurous Open Air variant with a reinforced roll cage. Each configuration is thoughtfully designed to cater not just to utility, but also to personal expression, allowing drivers to truly make the Slate their own.
Customization doesn’t stop outside. The interior is equally versatile, featuring clean lines and built-in accessibility points that make adding accessories a cakewalk. From ample storage solutions to spaces designed to house upgraded audio systems, the Slate cabin is a canvas waiting for its artist. The option to easily apply vinyl wraps means that transforming the truck’s exterior as trends evolve is just as effortless.
In a world where sustainability continues to be a pressing concern, Slate steps forward as a game-changer. With a price point allowing entry into the EV market without breaking the bank, it opens doors for a broader demographic to embrace electric vehicle ownership.
The Slate truck is not just about transportation; it’s about rethinking mobility altogether—one customizable ride at a time. The automotive industry may be on the brink of something groundbreaking, with Slate leading the charge into an inclusive, innovative future.
Watch the video by Forbes
Video “Meet Slate_ The $25K Bezos-Backed Truck Disrupting The EV Market _ Cars & Bikes _ Forbes” was uploaded on 12/01/2025 to Dailymotion Channel Forbes