In the era of ultra-fast fashion dominated by direct-to-consumer giants such as China’s Shein and Temu, the fashion industry is experiencing a major shift towards quick and affordable designs. However, the rise of ultra-fast fashion has raised concerns about the environmental and ethical implications of this business model.
As consumers continue to flock to these brands for their low prices and constantly changing inventory, there is a growing awareness of the impact of this trend on the environment and worker wellbeing. Charles Pellegrin explores the challenges of maintaining an ethical wardrobe in the age of ultra-fast fashion in a recent interview with Kamila Boudova, a Paris-based slow fashion coach.
Boudova works with clients to help them curate ethical wardrobes, focusing on sustainable and ethical fashion choices. She emphasizes the importance of slowing down and being mindful of our fashion consumption, rather than constantly chasing the latest trends at rock-bottom prices.
In a world where fast fashion has become the norm, Boudova’s message serves as a reminder to consumers to consider the true cost of their clothing purchases. By opting for quality, ethically-made garments and taking the time to make thoughtful choices, we can all play a part in promoting a more sustainable and ethical fashion industry.
As the debate around ethical shopping in the age of ultra-fast fashion continues to unfold, it is clear that a shift towards more sustainable and ethical practices is needed. By supporting brands that prioritize environmental and social responsibility, we can work towards a more conscious and ethical fashion industry for the future.
Watch the video by FRANCE 24 English
Video “Ethical shopping in the age of ultra-fast fashion: Time to slow down? • FRANCE 24 English” was uploaded on 09/27/2024 to Youtube Channel FRANCE 24 English