Pitbull Responds to Viral Trend of Fans Dressing Up as Him at U.K. Shows: ‘Priceless’

Over the past week, Pitbull has embarked on a run of arena shows in the U.K. and Ireland, but he may be experiencing a sense of déjà vu. Fans have thrown themselves into a viral fancy dress trend for his shows, donning black suits, bald caps and sunglasses and meeting up for flash mobs outside of the venues.

Pitbull, real name Armando Christian Pérez, has now responded to the long-running trend in an interview with the BBC, calling it “priceless” to see fans replicate his look at his shows.

“Every time I’m at a show, I let them know that when you put on a bald cap, I hope you’re ready to have the time of your lives – it feels deeper than just music,” he said. “It’s the ultimate trophy to be able to go on stage and see all the hard work that you put into the music. I’ve been in the game for 25 years and to see every demographic, everybody [dressing up] at the shows is priceless.”

On recent tours, fans, male and female, have adopted the Pitbull attire for the evening and meeting up outside the venue. The rapper and singer toured the U.K. and Ireland earlier this year in February, and has returned for an extended European run with two shows at London’s O2 Arena (June 9, 10) and concluding in Stockholm, Sweden on June 29.

Speaking to the BBC, Pitbull expanded on his continued popularity on a global scale. “There’s an irony as I’m kind of an anomaly in the music business,” he said. “In the Latin world they said I was too English, and in the English world I was too Latin, so to bring it together now, when it all really started around 2010, feels really good.”

Pitbull, who performs in both English and Spanish, has had a number of hits both in the U.K. and U.S. throughout his career, including two No. 1s on the Billboard Hot 100 (2011’s “Give Me Everything” and 2013’s “Timber”). He released his most recent LP, Trackhouse, in 2023 and over his career has collected nine Billboard Latin Music Awards.