BTS are bringing their immersive “BTS The City ARIRANG” experience to New York. The group announced on Friday (July 10) that following successful earlier editions in Seoul, Las Vegas, Busan and London, the traveling exhibition will open in New York City on July 24 and stay open through Aug. 3 in conjunction with the K-pop supergroup’s world tour in support of their ARIRANG album.
According to a release, “the citywide project will transform New York into an immersive extension of the concert experience, where fans can experience BTS’ music, storytelling, and artistry far beyond the concert stage.”
BTS is gearing up to perform at MetLife Stadium in East Rutherford, N.J. on Aug. 1 and 2 and “BTS The City ARIRANG NEW YORK” will give ARMY a chance to check out a diverse group of attractions and experiences across New York, including at the Korean Cultural Center New York, where ARMY can customize their light sticks and another at Grand Central Terminal, where “THE CITY” banners will be displayed and fans can customize T-shirts. There will also be a Samsung Galaxy Experience booth at the Korean Cultural Center with a chance to get some limited-edition BTS THE CITY merch and craft one-of-a-kind stickers, as well as a display of some of the band’s iconic stage outfits from the “LOVE YOURSELF: SPEAK YOURSELF” concerts at London’s Wembley Stadium.
Other experiences throughout New York include, a citywide stamp rally at Bank of Hope, as well as fan events including Random Play Dance with I LOVE DANCE and exclusive offerings from local partners such as Black Tap Craft Burgers & Beer, Kim’s Kimbap and others. Some of the details of the experiences have not yet been announced, but the list includes a BTS pop-up shop and brand activations with a range of restaurants and hotels.
BTS’ tour in support of their ARIRANG album will hit Allianz Arena in Munich, Germany on Saturday (July 11) and Sunday (July 12).
Check out a map and schedule with the full list of “BTS The City ARIRANG NEW YORK” events here.
The post “BTS Bringing Immersive ‘BTS The City Arirang’ To New York” by Gil Kaufman was published on 07/10/2026 by www.billboard.com