F1 Academy’s Susie Wolff: A Bold Vision for Women in Motorsport
In a groundbreaking new video, Susie Wolff, Managing Director of F1 Academy, shares her ambitious vision for the future of women’s motorsport. Layered with the innovative spirit of a startup, Wolff’s strategic insights depict a program that aspires to redefine the landscape of female participation in racing.
As the racing world gears up for the F1 Academy Season Finale in Las Vegas, Wolff discusses the importance of building momentum with a startup mentality. This approach not only emphasizes agility and adaptability but also focuses on a sustainable business model that aims for long-term success rather than transient thrills. Wolff is adamant about prioritizing financial sustainability over merely ticking boxes for diversity, a sentiment that resonates strongly in today’s competitive sports environment.
Wolff further elaborates on how F1 Academy is poised to tap into the explosive growth of women’s sports, capitalizing on a market that is increasingly gaining traction. The initiative intends to not just be part of the narrative but to shape it, by securing major partners who are sold on a vision of empowerment and inclusivity.
Creating a unique standalone product within the F1 ecosystem is at the forefront of Wolff’s strategy. With an eye on competing for attention in a saturated market, the F1 Academy seeks to ensure that it is not just another series aimed at filling a quota, but a dynamic and compelling contest that can attract audiences both on and off the track.
The video dives deeper into the significance of fostering a culture that champions long-term growth over transient hype. Wolff’s commitment to creating a lasting legacy for women in motorsport is not just commendable; it is essential for inspiring future generations of female racers.
As the motorsport industry evolves, Susie Wolff stands at the helm of a transformative movement that promises to enrich the experience of racing for women, making the case that the future of motorsport is not just about speed and agility, but also about inclusion and sustainable growth.
Explore how F1 Academy is not just chasing adrenaline but is also crafting a future where women in motorsport not only participate but thrive.
Watch the video by Forbes
Video “F1 Academy’s Susie Wolff Big Bet On The Future Of Women’s Motorsport” was uploaded on 11/22/2025 to Dailymotion Channel Forbes