Hagoromo chalk has gained a reputation as the “Rolls-Royce” of chalk due to its smooth consistency, vibrant colors, and nearly dust-free quality. Despite the high price tag, loyal fans of the brand rushed to stock up on lifetime supplies when the factory faced closure in 2015. Thankfully, Korean schoolteacher Shin Hyeong-seok stepped in to save the brand by forming a relationship with the company’s president, Watanabe Takayasu, and taking over the production of Hagoromo chalk.
Hyeong-seok’s dedication to maintaining Takayasu’s original formulas and methodology kept the brand alive, but the question remains – will this be enough to ensure its future success? Our visit to Sejongmall, where Hagoromo chalk is produced, gave us insight into the process and the meticulous care that goes into creating these high-quality chalk pieces.
The story of Hagoromo chalk serves as a reminder of the value that consumers place on quality and craftsmanship. Despite the high cost, the brand’s loyal following and reputation for excellence have kept it in demand. As we navigate a world filled with mass-produced goods, the story of Hagoromo chalk serves as a testament to the enduring appeal of products that are made with care and precision.
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Video “Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider” was uploaded on 07/27/2024 to Youtube Channel Business Insider