In a bold move, Dyson recently shifted its headquarters from England to Singapore, setting up shop in a nearly 100-year-old power house. The space now houses about 2,000 employees across St. James, Dyson’s technology center and advanced manufacturing campus.
The Wall Street Journal had the opportunity to tour the new Dyson HQ with none other than James Dyson himself, to get an up-close look at how the company transformed the building from a machine-centric space to one designed with people in mind.
The video showcases various key areas of the headquarters, starting with the impressive helical stairs that serve as a focal point of the space. The atrium, with its open and airy design, is highlighted as a central gathering area for employees. The auditorium, where meetings and presentations take place, is spacious and technologically advanced. Additionally, the video features the cafe and chimney, which provide unique elements to the office space.
The WSJ Open Office series offers viewers a glimpse into the inner workings of different companies by showcasing their office spaces. By focusing on the amenities and quirks that make each space unique, viewers are able to gain insight into the design choices and reasoning behind them.
Dyson’s move to Singapore and the design of its new headquarters represent a significant shift for the company, and the video provides a fascinating look at how the space was transformed to meet the needs of its employees.
Watch the video by The Wall Street Journal
Video “James Dyson Explains How Dyson Designed Its New Singapore HQ | WSJ Open Office” was uploaded on 04/23/2025 to Youtube Channel The Wall Street Journal