Inside the Business of Christmas Music: Why Holiday Songs Never Die | Billboard On the Record
Inside the Business of Christmas Music: Why Holiday Songs Never Die
In this insightful episode of On the Record, Billboard takes a deep dive into the lucrative world of Christmas music, a genre that rakes in over $177 million annually in the U.S. Despite its seasonal nature, holiday hits boast a rare evergreen quality, sustaining royalty earnings year after year. Hosted by Kristen Robinson, the episode features music publishing titans Guy Moot and Kerianne Marshall, who dissect the secrets behind timeless classics like “All I Want for Christmas Is You” and “Jingle Bell Rock.”
As streaming reshapes the music landscape, the revenue from top holiday tracks becomes more concentrated, with the top 50 Christmas songs accounting for a staggering 35% of holiday streaming in 2023. The conversation touches on the challenges of crafting new Christmas hits, emphasizing that while nostalgia is a driving force, there remains a renewed effort to create fresh material.
With intriguing anecdotes and marketing strategies, Moot and Marshall reveal how the power of curation, especially through platforms like TikTok, helps new songs find their footing. This episode not only celebrates beloved classics but also explores what it takes for a song to resonate during the most wonderful time of the year. So tune in and learn why Christmas music continues to be an enduring force in the music industry.
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Video “Inside the Business of Christmas Music: Why Holiday Songs Never Die | Billboard On the Record” was uploaded on 12/18/2025 to Youtube Channel Billboard