Inside MB&F’s Watchmaking “M.A.D. House”
In a captivating episode of “60 Minutes,” viewers are granted a rare look inside the M.A.D. House, the creative sanctuary of MB&F — an innovative horology company led by CEO Max Büsser. Nestled near the serene shores of Lake Geneva, this once-private residence has transformed into a vibrant workshop where mesmerizing designs come to life through the hands of a select team of master watchmakers and visionary designers.
The segment showcases not only the intricate craftsmanship that defines MB&F’s ethos but also the inspirational environment that fuels their creativity. Each timepiece embodies a story, merging artistry with cutting-edge technology, resulting in pieces that are truly unique. Büsser’s passion for watchmaking shines through the carefully curated innovations that push the boundaries of traditional horology.
“60 Minutes,” renowned for its hard-hitting investigative journalism and prominent profiles, has spotlighted this extraordinary venture, further cementing its legacy as a leading broadcast since its inception in 1968. Join us as we dive deep into the meticulous world of MB&F and celebrate the artistry of watchmaking like never before.
For more insights and exclusive content, subscribe to the “60 Minutes” YouTube channel and explore full episodes at CBS News. Don’t miss your chance to witness the magic of M.A.D. House!
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Video “Inside MB&F's watchmaking “M.A.D. House”” was uploaded on 12/08/2025 to Youtube Channel 60 Minutes