Yuzu, a citrus fruit that has been trending in the United States for a few years now, has captured the attention of Michelin-starred chefs, craft breweries, and foodies across the country. Despite being a staple in Japan for centuries and one of the top producers and consumers of yuzu, the strict importation regulations keep yuzu from Japanese producers out of the United States. This leaves fans to rely on the few stateside producers, such as Flavors by Bhumi, to satisfy their cravings for the elusive fruit.
In Japan, like Senkoji Farms, yuzu production is abundant, with the country growing about 27,000 tons of yuzu a year. However, the challenges of growing yuzu in the US, especially on the East Coast, contribute to the high cost of the fruit. Visiting both farms in Japan and the US provides a comparison of the yuzu produced in each location, shedding light on why it is so expensive in the US.
The allure of yuzu’s unique and complex flavor continues to drive its popularity in the US, despite the obstacles that come with importing and growing the fruit in the country. As consumers and chefs alike seek out yuzu for its delicious and versatile qualities, the demand for this rare citrus fruit remains high, contributing to its premium price in the US market.
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Video “Why Fresh Yuzu Is So Expensive In The US | So Expensive | Business Insider” was uploaded on 04/12/2025 to Youtube Channel Business Insider