The Golden Globes Make Deal to Air on CBS for the Next Five Years

After a years-long, arduous journey toward redemption, the Golden Globes has finally found a new long-term home. On Monday, March 25, The Golden Globe Awards announced that it has made a five-deal with CBS to broadcast the award show on the network, and stream it live on the affiliated streaming service Paramount+. Though CBS already aired the Globes this year, the new agreement does not go into effect until the January 2025 broadcast.

Though the awards show has had a rocky few years in wake of a 2021 LA Times investigation that revealed a lack of diversity among its membership, and shady conduct, the news that it has been picked up does not come as a total surprise. The recent 81st annual Golden Globe Awards on Sunday, January 7 drew 9.4 million viewers, up nearly 50 percent from the 2023 broadcast on NBC, the show’s longtime home. The 2024 Golden Globes telecast was also the third-largest live-streamed CBS special event on Paramount+ ever in terms of reach. 

All this comes after a major revamp of the awards body that included an increase in membership to improve diversity numbers, the dissolution of the Hollywood Foreign Press Association, and the purchase of the Golden Globes by Penske Media Elridge (also the owner of IndieWire), which made Golden Globe Awards a a private, for-profit company.

In reaction to the CBS announcement, Jay Penske, Chairman and CEO of Penske Media and Dick Clark Productions, said in an official statement, “We’re so…