In a country where kiwifruit is one of the top exports, New Zealand faced a crisis over a decade ago when a deadly plant disease known as PSA threatened to wipe out the entire industry. Enter scientist Russell Lowe, who came to the rescue with a new breed of kiwifruit called SunGold. This $1 billion gold kiwi breed not only saved the industry but also surpassed green varieties to become the most popular kind in New Zealand.
To get a closer look at how this miraculous fruit is grown, picked, shipped, and bred, Business Insider visited New Zealand to witness the entire process. From the vineyards to the packing facilities, the journey of the SunGold kiwifruit is a fascinating one that showcases the resilience and innovation of the New Zealand agriculture industry.
With over $1 billion worth of kiwifruit being exported annually, the success of the SunGold breed has become a game-changer for New Zealand’s economy. By adapting to the challenges posed by PSA and investing in new varieties like SunGold, the country has not only saved its kiwifruit industry but also solidified its position as the largest kiwi exporter in the world.
The story of how a $1 billion gold kiwi breed saved New Zealand’s industry is a testament to the importance of innovation and adaptability in the world of business. Through the efforts of individuals like Russell Lowe and the resilience of the agriculture industry in New Zealand, the SunGold kiwifruit has become a shining example of success in the face of adversity.
Watch the video by Business Insider
Video “How A $1 Billion Gold Kiwi Breed Saved New Zealand’s Industry | Big Business | Business Insider” was uploaded on 08/15/2024 to Youtube Channel Business Insider