Adults are currently the world’s fastest-growing group of toy buyers, with the US alone spending over $7 billion a year on toys for themselves. From classic favorites like Lego and plush toys, to iconic brands like Hot Wheels and Barbie dolls, the market for adult toys is booming. Major toy producers like Mattel have taken notice of this trend and have released entire product lines catered to adult fans.
To get an insider look at how these adult toys are made, Business Insider visited Mattel’s design center in California. There, they saw firsthand how prototypes for Barbies and Hot Wheels are created, highlighting the intricate design process that goes into each toy. Additionally, the video features interviews with adult toy collectors from around America, including a Maryland man with the world’s most valuable Hot Wheels collection and a New York entrepreneur who specializes in buying and selling Sonny Angel figurines.
The video delves into the history and evolution of some of the most beloved toy brands, such as Hot Wheels and Barbie. Viewers get a glimpse into how Hot Wheels are designed, as well as the story behind the creation of the iconic Barbie doll. The video also showcases the passion and dedication of adult toy collectors, from Barbie enthusiasts to Lego aficionados, highlighting the influence of toys from Asia and the growing popularity of collectible items like Sonny Angel figurines.
Overall, “How Toys For Adults Became A $7+ Billion US Industry” sheds light on the thriving market for adult toys and the impact of nostalgia and collectibility on the industry. With adults driving the demand for toys like never before, it’s clear that the market for adult toys is here to stay and will continue to grow in the years to come.
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Video “How Toys For Adults Became A $7+ Billion US Industry | Big Business | Business Insider” was uploaded on 03/30/2025 to Youtube Channel Business Insider