Timeshares: How They Continue to Generate Billions Despite Decades of Scams

Timeshares: How They Continue to Generate Billions Despite Decades of Scams

The U.S. timeshare industry, once synonymous with scams and shady practices, has evolved significantly in recent years. The industry, which is now dominated by major brands such as Hilton Grand Vacations, Marriott Vacations Worldwide, and Travel + Leisure, has shifted towards more transparent and flexible points-based systems.

Gone are the days of bait-and-switch tactics, as executives have rebranded timeshares as “vacation clubs” that offer a wide range of accommodations and experiences. This rebranding has helped the industry to thrive, with timeshares generating a whopping $35.7 billion in revenue.

Despite the industry’s efforts to improve its image, issues and scams still persist in the world of timeshares. WSJ explores the ins and outs of how timeshares work and highlights the key issues consumers should be aware of when considering purchasing a timeshare.

From exit scams to misleading marketing tactics, consumers must be vigilant when navigating the timeshare industry. While timeshares have come a long way from their infamous origins, it is crucial for potential buyers to do their due diligence and thoroughly research any potential purchase.

The Economics Of series delves into the economics behind successful businesses, shedding light on the strategies and practices that have propelled companies to the top of their industries. Timeshares may have a controversial past, but by understanding how they operate and the potential pitfalls to watch out for, consumers can make informed decisions when it comes to investing in a vacation club membership.

Watch the video by The Wall Street Journal

Video “How Timeshares Still Make Billions After Decades of Scams | WSJ The Economics Of” was uploaded on 03/04/2025 to Youtube Channel The Wall Street Journal