In a world where social media platforms often prioritize perfection and curated content, brothers Ben and Dan Silvertown are shaking things up with their startup, Lapse. In a recent Forbes Talks interview, the co-founders discuss their social camera app and its unique approach to social media rooted in nostalgia.
What sets Lapse apart from other social media platforms is its emphasis on authenticity. The Silvertown brothers are on a mission to counteract the performative nature of current platforms by promoting genuine, unedited photography. They believe that by allowing users to share raw and unfiltered moments, they can create a more genuine and meaningful social experience.
One key aspect of Lapse’s success is their commitment to user feedback. While they value input from their users, they also understand the importance of maintaining a core vision. Navigating the challenge of iterating based on user input while staying true to their original goals is crucial for the growth and development of the app.
Another key focus for Ben and Dan is on retention over rapid growth. They prioritize building a strong network and creating daily value for users before aggressively scaling the platform. By emphasizing the quality of interactions over sheer numbers, Lapse aims to create a more engaging and sustainable social media experience.
Overall, the Silvertown brothers have successfully raised $42 million for their social media startup, Lapse, by staying true to their vision of authenticity and nostalgia in a world of highly curated content. As they continue to grow and evolve, it will be exciting to see how they shape the future of social media with their unique approach.
Watch the video by Forbes
Video “How Two Brothers Raised $42 Million For A Social Media Startup Rooted In Nostalgia” was uploaded on 04/04/2025 to Dailymotion Channel Forbes