General Motors has recently undergone a nearly $2 billion renovation of its historic 1956 technical center, designed by renowned modernist architect Eero Saarinen. The result is a state-of-the-art facility that has been dubbed the ‘Willy Wonka Factory for Car Design’ by industry insiders.
Inside this newly updated design headquarters, over 1,000 employees are hard at work sculpting clay models of Cadillacs and Buicks, as well as utilizing virtual reality technology to envision the interiors of future cars. This innovative approach to car design is helping GM stay at the forefront of the automotive industry, while also paying homage to its rich history.
The Wall Street Journal recently took a tour of the design headquarters to see firsthand how GM is future-proofing car design while still maintaining a connection to its past. The tour showcased the various upgrades to the office space, including the Design Dome where designers collaborate on new concepts and ideas.
By connecting GM’s past with its future, the company is ensuring that its design process remains cutting-edge and continues to push the boundaries of automotive innovation. As part of the WSJ’s Open Office series, viewers were given a glimpse into the unique amenities and design features that set GM’s office apart from the rest.
Overall, GM’s newly updated design headquarters serves as a testament to the company’s commitment to excellence and creativity in the world of car design. With a focus on innovation and a nod to its storied history, GM is setting the standard for future automotive design.
Watch the video by The Wall Street Journal
Video “Inside GM’s Newly Updated $2B ‘Willy Wonka Factory for Car Design’ | WSJ Open Office” was uploaded on 10/24/2024 to Youtube Channel The Wall Street Journal