When “The Color Purple” (Warner Bros.) opened on Christmas Day, it grossed over $18 million, fueled by marketing campaign that focused on group sales to attract its core audiene. Its total was $40 above what “Les Miserables” did on December 25, 2012 (its opening day) before it grossed nearly $150 million in the U.S./Canada.
Unfortunately for the musical adaptation of Alice Walker’s novel (and Steven Spielberg’s 1985 movie), the operation was a success but the patient did less well. Through three weeks of play, despite an A Cinemascore suggesting strong audience response, it has grossed only $58 million, barely three times its opening day. The recent weekend, its third, took in under $2 million after losing almost two-thirds of its theaters.
On Tuesday, after 22 days in theaters, it will become the first holiday release to reach home audiences on PVOD (at $19.99 to rent). Perhaps it can find greater success there.
It comes as Netflix, the premier site for home movie watching, has three films led by Black actors among its top six most viewed currently, including the top two. #1 is “Lift,” an action comedy starring Kevin Hart and directed by the highly regarded F. Gary Gray (“Straight Outta Compton,” “The Italian Job”), with “The Equalizer 3” with Denzel Washington second (earlier it had led the chart). And #6 is Tyler Perry’s 2014 “The Single Moms’ Club.”
Read full article: “Napoleon” Tops VOD Charts – IndieWire
The post ““Napoleon” Tops VOD Charts – IndieWire” by Tom Brueggemann was published on 01/16/2024 by www.indiewire.com