The Business of Ciara: Why She Bet on Herself and Won Her Masters Back

Ciara, the Grammy award-winning artist, has long been a staple in the music industry, captivating audiences with her soulful voice and electrifying performances for nearly two decades. Now, as she prepares to release her eighth album, "CiCi," on August 22nd, Ciara is not just an artist; she’s a formidable entrepreneur redefining what it means to take control of one’s career.

Contents

The Power of Independence and Ownership

Building an Entrepreneurial Empire

The "Why Not You" Mentality

Watch the video by Forbes

In a recent interview with Forbes, Ciara opens up about her journey toward artistic independence, sharing the trials and triumphs that have shaped her into the businesswoman she is today. The album "CiCi" marks a poignant return to her R&B roots, serving as a "token of gratitude" to her fans who have supported her throughout her career. It’s a celebration of mastery and a proclamation of resilience—qualities that have become synonymous with Ciara.

The Power of Independence and Ownership

One of Ciara’s most significant achievements has been her quest for independence. A pivotal moment occurred during a disheartening meeting with a major label CEO, which spurred her to take a leap of faith and reclaim her narrative. In her own words, she transformed disappointment into determination, ultimately winning back her masters. Following the success of her hit single "Level Up," which soared to nearly three times platinum, Ciara proved conventional wisdom wrong and demonstrated the power of self-belief and autonomy.

Building an Entrepreneurial Empire

Beyond her music, Ciara’s entrepreneurial spirit shines brightly. She is a co-owner and investor in several thriving ventures, each reflecting her passion and dedication to excellence. One such venture is her skincare line, OAM, which stands for "On A Mission." With a vision to simplify clinical skincare for all, OAM focuses on dermatologically based products suitable for diverse skin types. This personal mission is a testament to her commitment to make beauty accessible and effective for everyone.

In a serendipitous twist, Ciara also ventured into the spirits industry as a co-owner of Ten To One Rum. Her love for rum sparked her interest in elevating Caribbean spirits on a global stage. With a deep-rooted passion for the craft, she invested her hard-earned money into supporting a brand that has quickly grown to be both "the fastest growing and most awarded rum." Ciara is not just a stakeholder; she’s a creative force driving the brand’s mission and vision.

The "Why Not You" Mentality

At the core of Ciara’s journey is her "why not you" mentality, an empowering philosophy that inspires countless others. She emphasizes how her entrepreneurial mindset has seamlessly intertwined with her creative life, pushing her to explore new horizons. Whether it’s through her music, skincare, or rum ventures, Ciara lives by the mantra that opportunity is not reserved for the few but available for those willing to take risks and believe in their potential.

As she sets her sights on the future, Ciara’s goals encompass not only her music and business endeavors but also her unwavering commitment to inspiring others. Her story is one of transformation—moving from a celebrated artist to a pioneering entrepreneur, all while staying true to her roots.

In a world where narratives of success often focus on external validation, Ciara stands out as a beacon of self-mastery, urging us all to consider: Why not us? Through her music, her businesses, and her heart, Ciara shows us that betting on ourselves is not just an option—it’s a pathway to victory.