Creating an Addiction to Learning: Strategies from Luis von Ahn on Making Education as Addictive as Social Media – Video

Creating an Addiction to Learning: Strategies from Luis von Ahn on Making Education as Addictive as Social Media – Video

How To Make Learning As Addictive as Social Media | Luis von Ahn @TED #tedtalks #shorts

In his TED talk titled “How To Make Learning As Addictive as Social Media,” Luis von Ahn discusses the importance of making education as engaging and addictive as social media in order to reach a wider audience. Von Ahn compares delivering education over a smartphone to trying to get people to eat broccoli, but then placing a delicious dessert next to it. He emphasizes that in order to make education accessible to everyone, it must be made so that people actually want to learn.

Von Ahn explains how using notifications strategically, such as sending them 24 hours after a user last used the product, can be highly effective in engaging users. He also talks about the power of passive-aggressive notifications in getting people to come back to a learning platform. By using similar techniques that social media apps use to engage users, even educational platforms can attract hundreds of millions of users.

Overall, von Ahn highlights the importance of making learning engaging and addictive in order to reach a larger audience and make a meaningful impact in education.

Watch the video by TED

Video Transcript

See, delivering education over a smartphone is like hoping that people will eat their broccoli, but right next to it, you put the most delicious dessert ever made. If you really want to deliver education to everyone, not only do you have to make it accessible,

But also you have to make it so that people want to actually learn. And at the highest level, the way we’ve done this is by making the broccoli taste like dessert. Do you know what is the best time to send people a notification? I’ll tell you.

It’s 24 hours after they used the product last. There’s an easy explanation. If you were free yesterday at 3pm, you’re probably free today at 3pm as well. So this is what a very sophisticated millions of dollars of AI found. These passive aggressive  notifications

Are really good at getting people to come back because they feel like our green owl mascot has given up on them. If we want to get people to do something meaningful, you can use the same techniques that apps like social media use to get people to do it.

And even if you’re not as engaging as those apps are, you can still get hundreds  of millions of people to use your product.

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Video “How To Make Learning As Addictive as Social Media | Luis von Ahn @TED #tedtalks #shorts” was uploaded on 02/23/2024 to Youtube Channel TED