PM Modi Gifted Melody In Italy: A Conversation with Parle’s Mayank Shah
In a recent conversation hosted by Kalpana Ravi, Co-Founder and Editor-in-Chief of Ad-Mirror.com, Mayank Shah, Vice President of Parle Products Pvt Ltd, delves into a remarkable chapter in the story of one of India’s enduring FMCG giants—Parle. The discussion not only highlights the brand’s rich heritage but also its unparalleled relevance in the contemporary market, illustrated by a significant moment on the international stage: PM Modi’s presentation of the beloved Melody chocolate bar in Italy.
Nestled within India’s bustling consumer landscape, Parle has long symbolized affordability and nostalgia for generations of families. Known for its diverse range of products including the iconic Parle-G biscuits and the delightful Melody, the brand has masterfully navigated the complexities of evolving consumer behavior, diverse retail formats, and the meteoric rise of digital commerce. As India becomes a melting pot of cultures and consumption patterns, Parle’s ability to adapt while maintaining its core identity is noteworthy.
During the conversation, Shah reflects on the evolving snacking ecosystem in India. “The changing dynamics of Bharat consumption highlight a shift towards premium products, but at the same time, value continues to hold its ground,” he explains. This nuanced understanding of consumer preferences is pivotal as legacy brands like Parle embrace a dual strategy to cater to both ends of the market spectrum.
The recognition of Parle products on a global platform, as illustrated by PM Modi’s gift of Melody, signifies not just a moment of pride but also underscores the potential of Indian brands on the world stage. Shah emphasizes the importance of this gesture, suggesting that it helps fortify the connection between cultural identity and global presence. “Melody is not just a product; it represents a piece of our heritage that resonates with millions,” he states, capturing the essence of consumer attachment that goes beyond mere transactions.
As Parle continues to engage with the digital-first, convenience-driven era, it faces challenges that require innovative strategies while being true to its legacy. Shah’s insights reveal a deep commitment to evolving without losing sight of the values that have made Parle a household name.
In conclusion, the conversation serves as a reminder of the strength of brands that not only survive but thrive by understanding their consumers. PM Modi’s gift of Melody in Italy is emblematic of how such enterprises, through their rich histories and adaptability, can capture both the heart and the palate of the nation, contributing to India’s narrative on the global stage. As Mayank Shah aptly puts it, “It’s about blending tradition with contemporary needs, and that’s where we find our strength.”
Through such discussions, the future looks promising for Parle, suggesting that its melody will continue to resonate far and wide, nurturing its place in the hearts of consumers across the globe.
Watch the video by The Free Press Journal
Video “PM Modi Gifted Melody In Italy! Parle CMO Mayank Shah Explains The Big Moment” was uploaded on 05/21/2026 to Youtube Channel The Free Press Journal