SiriusXM Launches New Dance Channel Curated By Tomorrowland

Starting Tuesday (March 4), SiriusXM will deliver the sounds of Tomorrowland and the global dance scene with a new channel curated by the team at the Belgian mega-festival festival.

One World Radio will be featured within the SiriusXM app and feature music programmed by the team that curates Tomorrowland’s One World Radio internet radio station, with the SiriusXM channel to offer new music and live DJ sets from Tomorrowland festivals including the flagship event in Boom, Belgium, along with Tomorrowland Winter, Tomorrowland Brasil and more.

SiriusXM’s One World Radio channel will be an extension of Tomorrowland’s pre-existing One World Radio feed, but will be curated a bit differently and customized to the SiriusXM audience.

“We are really excited about hearing the nearly unlimited Tomorrowland archives, giving SiriusXM listeners a peak into past vibes of the legendary two-weekend festival in Belgium,” Geronimo, SiriusXM’s Vice President of Music Programing, tells Billboard.

Aside from regularly scheduled and rotated music, the channel will also feature exclusive song cuts from previous festivals. “You’ll be able to hear the crowd reaction which really put you in the moment,” Geronimo continues. “It’s truly a place where the global dance community comes together and enjoys each other. Dance music is really about fun, love, positivity and enjoying life and each other and One World Radio captures this essence perfectly.”

The channel will feature music spanning the two decades of Tomorrowland history and span the spectrum of electronic music sounds. The “main thing is to give people a good time and spread positive vibes, without necessarily being bound to a genre,” says Bram Franssen, station lead at the pre-existing One World Radio and curator for the new SiriusXM channel.

With the launch, One World Radio joins SiriusXM’s suite of dance channels that include BPM, Diplo’s Revolution, SiriusXM Chill, Studio 54 Radio, Utopia, Freestyle Dance and more.

“We’re excited to not only hear classic archived Tomorrowland sets but also what One World Radio has for the future,” says Geronimo. “The world outside of North America has historically been a step ahead when it comes to dance music and emerging genres, and One World Radio on SiriusXM will help bridge that gap.”