In a world where technology and mass-produced goods dominate the market, there are still traditional crafts that have managed to survive through the centuries. The Business Insider Marathon takes us behind the scenes of 13 unique crafts that have stood the test of time.
From the handmade French pastels to the Aztec “Drink of the Gods,” these traditional crafts offer a glimpse into the rich cultural heritage and ancient techniques that have been passed down from generation to generation. Each craft tells a story of craftsmanship, dedication, and a deep connection to the past.
The video showcases a diverse range of traditional crafts, including black salt, pulque, cochinita, kueh lapis, and Indian marble. These crafts not only provide a livelihood for artisans but also play a vital role in preserving cultural traditions and heritage.
From clay cups to Indonesian tea, each craft has a unique origin story and a special place in the hearts of those who practice it. The video highlights the beauty and artistry of these traditional crafts, showcasing the intricate details and intricate techniques that make them so special.
As the world moves towards a more fast-paced and digital future, it is important to recognize and support these traditional crafts that are fighting to survive. By celebrating and preserving these ancient techniques, we can ensure that these crafts continue to thrive for generations to come.
Watch the video by Business Insider
Video “13 Traditional Crafts Fighting To Survive | Still Standing | Business Insider Marathon” was uploaded on 01/05/2025 to Youtube Channel Business Insider
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Lapis is traditional cake that you can find in many traditional markets in Indonesia.