Pulque, the oldest ancestor of two of Mexico’s most popular alcoholic drinks, tequila and mezcal, is making a comeback after near extinction. In the late 1800s, pulque was Mexico’s most-consumed alcoholic drink, but false rumors about its fermentation process and its reputation as a drink for the poor led to a decline in its popularity. Competition from the beer industry further threatened its existence. However, young Mexicans are now leading a revival of the dying beverage.
Despite the challenges it has faced, pulque is still standing thanks to the efforts of individuals like Pablo Morales Rodríguez, who are dedicated to keeping the tradition alive. The process of making pulque involves cutting and scraping agave plants to extract the aguamiel, which is then fermented to produce the traditional drink.
Over the years, pulque has seen a resurgence in popularity, with modern pulquerías becoming popular spots for locals and tourists alike. The potential for pulque to become a global hit, similar to tequila and mezcal, is now being explored by a new generation of producers who are carrying on the tradition.
The story of pulque’s comeback is a testament to the resilience of this ancient beverage and the cultural significance it holds for the Mexican people. As pulque continues to gain popularity both domestically and internationally, it serves as a reminder of the rich history and heritage behind Mexico’s traditional alcoholic drinks.
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Video “How Tequila And Mezcal’s Ancestor (Pulque) Is Making A Comeback After Near Extinction” was uploaded on 10/26/2024 to Youtube Channel Business Insider