Protecting Creatives and Their Copyright in the Era of Generative AI: Effective Solutions

In a bold and forward-thinking move, GoDigital Media Group Chairman and CEO Jason Peterson recently shared his vision for the future of creative content in the age of artificial intelligence at the 2025 Annual Meeting of the World Economic Forum in Davos, Switzerland. In a conversation with Forbes, Peterson tackled the pressing issue of protecting creatives and their copyright in the face of generative AI technologies.

As the digital landscape continues to rapidly evolve, the music industry has had to adapt and learn valuable lessons in licensing and monetizing digital content. Peterson emphasized the importance of staying ahead of the curve and implementing innovative solutions to ensure that creatives are not left behind in the age of AI.

Peterson’s blueprint for the future of creative content involves a proactive approach to leveraging AI technologies while also safeguarding the rights of artists and creators. By embracing these technologies and creating new avenues for compensation and recognition, Peterson believes that the creative industry can thrive and evolve in this new era.

As we navigate the complex intersection of technology, creativity, and copyright, it is crucial for industry leaders like Jason Peterson to pave the way for a sustainable and equitable future for creatives. By fostering a culture of innovation and collaboration, we can protect and empower artists to continue creating groundbreaking work in the age of generative AI.