Like Tesla for Watercraft: Jonathan Lord and Flux Marine Pioneering the Electric Revolution at Sea
In recent years, the electric vehicle revolution has captured the world’s attention, but it isn’t just the roads that are transforming. Jonathan Lord and his visionary team at Flux Marine are making waves in the boating industry, striving to create a sustainable future for our oceans and waterways. Much like Tesla has done in the automotive world, Flux Marine is leading the charge toward a new era of electric watercraft, revolutionizing how we think about boating.
Founded in 2018, Flux Marine emerged from years of dedicated research at Princeton University. With a clear mission to lessen the environmental impact of traditional boating, Lord, alongside his cofounders Ben Sorkin and Daylin Frantin, designed high-performance electric outboard motors—some boasting up to 150 horsepower. This innovative approach not only targets newly built boats, where electric motors can shine, but also offers the possibility of “repowers,” allowing boat owners to retrofit existing vessels with electric engines.
As many of us have experienced, the sounds and smells of gas engines have long marred the beauty of our marine environments. For Lord, a lifelong water enthusiast, the motivation was deeply personal. “Since age 14, I’ve spent many days out on the water. I had the opportunity to see a beautiful environment—except for the noise and the smell of these gas engines,” he reflects. This passion drives Flux Marine’s vision to create a quieter, cleaner, and more enjoyable boating experience for everyone.
Operating from Bristol, Rhode Island, Flux Marine has made significant strides, raising over $30 million in funding to propel their mission forward. The costs associated with these high-performance electric boats typically start around $120,000, a price point that reflects the cutting-edge technology and commitment to sustainability. The future of marine transport appears bright, and thanks to Flux Marine, it is becoming more accessible to the mainstream boating community.
“The electric revolution is happening,” Lord states emphatically. “We’re really just at the beginning.” As the world grapples with climate change and the urgent need for greener technologies, Flux Marine stands at the forefront, showcasing how innovation can breathe new life into the maritime industry.
As we look toward a horizon where electric motors glide silently across the water, Flux Marine is not merely a company; it’s a beacon of hope for a more sustainable and environmentally conscious future at sea. With entrepreneurs like Jonathan Lord pioneering the movement, the potential for electrifying our oceans is limitless—ushering in a new wave of boating that harmonizes with the beautiful environments we cherish.
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Video “Like Tesla For Watercraft: This Entrepreneur Is Leading The EV Boom At Sea” was uploaded on 12/03/2025 to Dailymotion Channel Forbes