Bang Chan already has his musical family as part of boy band Stray Kids, and now, he’s found his fashion family.
As announced Thursday (Jan. 16), the 27-year-old K-pop star is the newest face of Fendi, with the fashion house appointing him brand ambassador and rolling out a new campaign featuring Bang Chan modeling menswear. In one video posted by the company on Instagram, he poses in a striped scholastic sweater and tie, showing off a chic yellow bag and black leathery satchel for the camera.
“The story has just begun,” he says in a voiceover.
Posting behind-the-scenes photos from the campaign shoot onto his own Instagram page, Bang Chan wrote, “Stoked to be part of the new @fendi family,” adding a hand-heart emoji.
A release promises that Fendi’s collaboration with the performer will yield “innovative collaborations that will resonate within the realms of music and fashion.”
“I felt an immediate connection to Fendi with its creative and fun spirit,” Bang Chan gushes in a statement. “It is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special.”
The news comes just a few weeks after Stray Kids dropped its mixtape HOP in December, debuting at No. 1 on the Billboard 200. The project marks just the 19th K-pop album to top the chart, as well as the octet’s sixth title to reach the chart’s summit.
Just before the LP’s release, Stray Kids appeared at the 2024 Billboard Music Awards, performing Billboard Hot 100 hit “Chk Chk Boom” and “JJAM.” At the ceremony, the group also won Top Global K-Pop Artist.
See Bang Chan as the new face of Fendi below.
The post “Bang Chan of Stray Kids Is ‘Stoked’ for His New Fashion Venture: ‘The Story Has Just Begun’” by Hannah Dailey was published on 01/16/2025 by www.billboard.com