Exploring The Future Of Genesis With New Hyundai COO Claudia Márquez
As the automotive industry continues to evolve, Genesis is asserting its position as a luxury brand to watch with exciting new developments on the horizon. At the recent LA Auto Show, Claudia Márquez, the newly-appointed Chief Operating Officer of Hyundai Motor America, made waves with the unveiling of the highly anticipated facelift for the Genesis GV70 and GV70 EV.
In an exclusive interview, Márquez discussed the significant advancements in the second-generation GV70, set to hit the market in spring 2025. Emphasizing luxurious interiors and enhanced performance features, the new models are sure to make a splash in the competitive luxury SUV market. Márquez also highlighted Genesis’s rapid growth, with plans to expand to 100 standalone dealerships by the end of 2025, all in an effort to provide an exceptional customer experience rooted in Korean tradition.
One of the key innovations introduced by Márquez is the Magma concept, a new performance trim that will be available across all Genesis models. This move aligns with Genesis’s goal of enhancing its brand image as sporty and performance-oriented. With the brand approaching its 10th anniversary in Korea, Márquez emphasized the importance of increasing brand awareness in the U.S. market. Auto shows like the LA Auto Show are instrumental in this strategy, allowing Genesis to showcase its innovative offerings to a broader audience.
With the unveiling of the 2026 Genesis GV70 and the introduction of the Magma trim, Genesis is continuing its trajectory of growth and innovation. As the brand continues to expand its presence and establish itself in the luxury automotive market, all eyes will be on Genesis and its exciting future developments.
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