What If You Could Talk to Your Favorite Character in a Movie? | Christoph Lassner | TED
In the TED talk “What If You Could Talk to Your Favorite Character in a Movie?” Christoph Lassner explores the transformative potential of AI in storytelling, introducing what he dubs “content 3.0.” As AI technology advances, it allows for unprecedented interaction between creators and audiences, revolutionizing how stories are told. Unlike traditional content (1.0 and 2.0), which is either passively consumed or user-uploaded, content 3.0 empowers viewers to co-create narratives with characters and worlds.
Lassner envisions a future where characters respond in real-time, breaking the fourth wall to engage audiences in unique and personal ways. He draws parallels to the shift from scheduled broadcasting to on-demand streaming and considers how this interactive experience could redefine media consumption. With examples ranging from immersive 3D environments to dynamic storytelling possibilities, he argues that we have entered a new era of creativity where the line between creator and consumer blurs.
As we stand on the cusp of this paradigm shift, Lassner invites us to imagine the implications of AI-driven narratives, challenging both creators and audiences to adapt to these evolving forms of storytelling. The future holds the promise of deeply personalized experiences, where every viewer can influence a character’s journey, fundamentally changing our relationship with media.
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Video “What If You Could Talk to Your Favorite Character in a Movie? | Christoph Lassner | TED” was uploaded on 11/27/2025 to Youtube Channel TED