Gagosian First to Announce It Sold Out at Frieze London

Mega-gallery Gagosian was the first exhibitor at Frieze London on Wednesday to announce that it had sold out its booth this year.

The gallery brought a solo presentation of works by Los Angeles artist Lauren Halsey. Three walls of the booth were covered with pieces from Halsey’s 2025 untitled series of polymer-modified gypsum and stain on wood pieces. The works resemble an Egyptian-style frieze portraying “Afro-diasporic mythologies, funk music and aesthetics, personal memory, and collective history.”

“Ultimately, she provides viewers with new ways of imagining and experiencing the plenitude and vibrancy of Black life,” the gallery said in a press release.

In the center of the booth was the artist’s six-foot-tall plaza sign sculpture, titled LODA PLAZA (2025). Signs on the sculpture read “Bling Tax and Things” and “Affordable Black Art,” among other messages, and serve as “a reminder of the continued importance of nonwhite businesses and cultural institutions in communities navigating the realities of gentrification, skyrocketing rent, and economic displacement,” the gallery added.

While the gallery did not release prices—it never does—a 2017 gypsum-on-wood carving sold for $15,000 at an Artnet auction in July. A 2020 gypsum-on-wood work sold for $127,000 at Sotheby’s New York during a day sale in November 2023.

A Gagosian spokesperson told ARTnews, “The success we’ve had at Frieze really reflects the strength of the artist. These are conceptually rigorous but also beautiful works. What people connected to was Lauren’s ability to link architecture, color, and pop culture with community. At Frieze, we’ve made several institutional placements and others with serious, long-term collectors. I’m excited to see the work enter new contexts, both in major U.S. and European collections.”