In “How Football Became a Multi-Billion Dollar Business,” Antoni Frasyniuk explores the meteoric rise of football as a global economic powerhouse. This TEDx talk, delivered at Wrocław Youth, delves into the strategic transformations within the sport that have turned local games into lucrative entertainment spectacles. Frasyniuk highlights key factors, such as globalization, technological advancements, and targeted marketing strategies, that have fueled football’s financial growth. He emphasizes the impact of broadcasting deals, sponsorships, and fan engagement on the sport’s revenues, creating a unique blend of passion and profit. By analyzing iconic clubs and their business models, he reveals how football transcends mere competition, becoming a cultural phenomenon that shapes identities and communities worldwide. Whether you are a die-hard fan or a curious observer, this insightful discussion uncovers the intricate relationship between sport and commerce, shedding light on how football has evolved into a multi-billion dollar industry, influencing economies and societies globally.
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Author Video Description
In his TEDx talk, Antoni Frasyniuk takes the audience on a journey through the evolution of football—not just as a sport, but as a global industry. He examines how the game has shifted from community-driven passion to a high-stakes business shaped by marketing, media rights, and global branding. With a sharp focus on the intersection between sport and enterprise, Antoni analyzes how modern football clubs are structured and managed like corporations. In the final part of his talk, he compares the contrasting business models of Red Bull Salzburg, Manchester City, and Real Madrid—showing how each club’s financial strategy reflects a different philosophy of growth, success, and global influence. Antoni is a high school student with a passion for sports, entrepreneurship, and public speaking. A lifelong football enthusiast, he chose to explore the deeper meaning of the game in his TEDx talk, reflecting on how sport can shape identity, teamwork, and resilience. Beyond football, Antoni has trained in boxing, played tennis and basketball, and continues to stay active through competitive sports. He is also deeply curious about the world of business—particularly how companies are built and what drives their success. This blend of discipline from athletics and curiosity about enterprise fuels his drive to grow, lead, and make an impact. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Video “How Football Became a Multi-Billion Dollar Business | Antoni Frasyniuk | TEDxIPS Wroclaw Youth” was uploaded on 07/30/2025 to Youtube Channel TEDx Talks