Tag: Marketing

Smart brands rein in ad spending when a rival faces a setback − here’s why

Smart brands rein in ad spending when a rival faces a setback − here’s why

Marketing for cybersecurity products often leaves consumers less secure

Marketing for cybersecurity products often leaves consumers less secure

The journey matters as much as the destination

The journey matters as much as the destination

Tip pressure might work in the moment, but customers are less likely to return

Tip pressure might work in the moment, but customers are less likely to return

A new study shows how to make social media work for you

A new study shows how to make social media work for you

AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Corporate social responsibility disclosures are a double-edged sword, new research suggests

Corporate social responsibility disclosures are a double-edged sword, new research suggests

Your politics can affect whether you click on sponsored search results, new research shows

Your politics can affect whether you click on sponsored search results, new research shows

How advertising jingles influence our buying choices (and why we can still sing them decades later)

How advertising jingles influence our buying choices (and why we can still sing them decades later)

Marketing Leaders Explore the Media Envy Phenomenon: Strategies for Brands to Stand Out – Video

Marketing Leaders Explore the Media Envy Phenomenon: Strategies for Brands to Stand Out – Video

Color complexity in social media posts leads to more engagement, new research shows

Color complexity in social media posts leads to more engagement, new research shows