Ultra-Rich Fans Using Billions to Fund College Teams in NCAA Tournament

Ultra-Rich Fans Using Billions to Fund College Teams in NCAA Tournament

In the world of college sports, having a big-money backer can make all the difference, especially in the NCAA Tournament. With the recent implementation of Name, Image, and Likeness (NIL) rules, wealthy individuals are leveraging their billions to bankroll schools and give their teams a competitive edge.

One such example is Under Armour CEO Kevin Plank, whose estimated net worth is a staggering $1 billion. Plank has been a major supporter of the University of Maryland’s athletics department, providing much-needed financial support to help the school recruit top talent and improve its facilities.

Another prominent figure in the world of collegiate sports is David Booth, who co-founded Dimensional Fund Advisors and holds a net worth of $2.5 billion. Booth has generously donated to his alma mater, the University of Kansas, contributing to the school’s athletic programs and helping them compete at the highest level.

These billionaire boosters play a crucial role in the success of their affiliated teams, providing resources that can elevate them to championship status. They are not only investing in the future of college athletics but also creating opportunities for student-athletes to excel on and off the field.

To learn more about these billionaire March Madness boosters and their impact on college sports, check out the full story on Forbes. From groundbreaking in-depth reported stories to exclusive interviews with leading thinkers and doers, Forbes provides unparalleled access to the world of entrepreneurship, wealth, technology, and success.

Watch the video by Forbes

Video “Inside A Group Of Ultra-Rich Fans Using Their Billions To Bankroll Schools In The NCAA Tournament” was uploaded on 03/25/2025 to Dailymotion Channel Forbes