Toyota’s Resurgent EV Strategy Poses Major Challenges for China – Video

Toyota may have waited longer than most automakers to embrace electric vehicles—but now it’s fighting back.

After years of being criticized for falling behind BYD, Xiaomi, Geely, and other Chinese EV giants, Toyota is launching a new generation of electric and plug-in hybrid vehicles designed to compete on technology, range, charging, and value. From the updated Toyota bZ and RAV4 Plug-in Hybrid to the electric Hilux and China-exclusive bZ7, the world’s largest automaker is mounting its biggest EV comeback yet.

In this documentary, we explore Toyota’s new electric strategy, why it’s taking a different path from many Chinese automakers, and how its reputation for reliability could become one of its biggest advantages in the next phase of the EV race. We also examine Toyota’s partnerships with Huawei, Xiaomi, and Momenta inside China, and why competing in the world’s toughest EV market may reshape Toyota’s future.

China changed the rules of the electric vehicle industry. Now Toyota is trying to prove it can still win.

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