Hailey Bieber’s Skin Care Firm Rhode to Be Acquired by E.L.F. Beauty in $1 Billion Deal
In a significant development in the beauty industry, Hailey Bieber’s skincare and makeup brand, Rhode, is set to be acquired by E.L.F. Beauty in a deal valued at a staggering $1 billion. This landmark acquisition not only underscores Hailey Bieber’s evolving influence in the beauty space but also marks one of the largest celebrity beauty buyouts in recent years.
Launched less than three years ago, Rhode quickly carved out a niche for itself, resonating with fans and beauty enthusiasts alike. Hailey, a model and social media sensation, captured the essence of modern skincare with her brand’s clean and effective formulas, emphasizing simplicity and authenticity. This acquisition is a testament to the brand’s rapid success and the growing trend of celebrity-led beauty ventures.
The deal, announced Wednesday afternoon, is structured with $600 million in cash, complemented by $200 million in E.L.F. Beauty stock. Moreover, an additional $200 million could be realized in future payouts, contingent on the company’s growth over the next three years. This financial strategy highlights the potential that E.L.F. sees in Rhode as a dynamic player within the competitive beauty market.
Bieber’s unique perspective as a model and influencer has continually shaped Rhode, allowing it to connect deeply with a diverse audience. The acquisition by E.L.F. Beauty suggests a bold new chapter for both brands, potentially merging Rhode’s stylish yet approachable ethos with E.L.F.’s expansive market reach.
As E.L.F. Beauty aims to elevate and expand its portfolio, this acquisition will likely bring together two forces within the beauty industry, offering consumers a fresh wave of innovative products. For Rhode, this partnership may open doors to broader distribution networks and enhanced marketing strategies, paving the way for new product launches and collaborations.
As the beauty world watches closely, this $1 billion deal signifies not just a financial transaction, but a cultural milestone, illustrating how celebrity influence continues to shape the industry landscape. Hailey Bieber is not just a name in the beauty arena; she’s a defining force steering the conversation around skincare and beauty standards in the digital age.
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Video “Hailey Bieber’s Skin Care Firm Rhode To Be Acquired By E.L.F. Beauty In $1 Billion Deal” was uploaded on 05/29/2025 to Dailymotion Channel Forbes